THE CHALLENGE
To launch their new Oat Baked Squares in New Zealand, Tasti wanted to drive purchase penetration of the NPD. This would be delivered via in-store sampling designed to increase trial, awareness, and ultimately drive conversion at the point of sale.
THE SOLUTION
Dentsu delivered a nationwide in-store sampling campaign to introduce shoppers to Tasti’s new Oat Baked Squares.
By aligning our tastings to promo periods, peak shopping times, and locations with the products’ target market ,we were able to launch the product with a bang and make it a new lunchbox staple for kids, hungry teens and even adults looking for a delicious bite sized treat.
OUTCOME
- We engaged with over 11,600+ supermarket shoppers across the country, distributing over 8,500 samples.
- Our Brand Ambassadors generated 2,000+ sales over the campaign, with an average of 35 units sold per 3 hour shift. That’s about one sale every 5 minutes!
- We converted 24% of shoppers from sample to sale, driving purchase penetration of the Oat Baked Squares NPD.
