Activation Archives - Dentsu Creative

FreshChoice turns the South Island’s largest fun run into a world-first virtual shopping spree

22/04/2026/in Activation, Brand, Digital Experience, News, Our Work, Performance Creative, Strategy/by Helen Purcell

The annual City2Surf fun run sees more than 10,000 novice runners stepping out of their comfort zone. So, FreshChoice added extra motivation to the course, through virtual ‘shopping carts’ concealed in each runner’s racing bib.

Tegel Free Range Fans

14/12/2024/in Activation, All, Featured, Our Work/by Webmaster NZ

For Tegel’s cricket sponsorship, we rebranded General Admission in the name of freedom.

Woolworths for Bees

07/11/2024/in Activation, All, Featured, Influencer & PR, Our Work, Social Media & Content/by Webmaster NZ

The Chiller – FreshChoice at Lake Dunstan Marathon

07/11/2024/in Activation, All, Sampling/by Webmaster NZ

Maille Mustard – Maille Sunday Kai

29/10/2024/in Activation, All, Influencer & PR, Sampling, Social Media & Content/by Webmaster NZ

The FreshChoice Aid Aisle

26/06/2024/in Activation, All, Featured, Sampling/by Webmaster NZ

The Misting Aisle – FreshChoice City2Surf

14/02/2024/in Activation, All, Sampling/by Webmaster NZ

Tegel Trade Shows

06/02/2024/in Activation, All, Sampling, Social Media & Content/by Webmaster NZ

The Taste Journey – FreshChoice’s CubaDupa Sponsorship

03/07/2023/in Activation, All, Sampling, Social Media & Content/by Webmaster NZ

Woolworths Easter ‘Where do you draw the line?’

24/05/2023/in Activation, All, Influencer & PR, Sampling, Social Media & Content/by Dentsu Creative